Australia's most iconic photographer - with over 43 years' award winning experience - guarantees he can make you a better photographer ...

The secrets to taking photographs with the WOW factor

Dear fellow photographer,

Start shooting like a pro within the hour

You know the feeling ...

You're in the perfect location. You've got all the right kit.

In your mind's eye you can already see the perfect photograph. The picture you're about to take.

In short, everything is bang on.

So you shoot ...

But what you get just doesn't cut it. In fact it's nothing like the photograph you'd imagined.

Still at least with your digital camera you don't have to wait for your picture to be developed - you're disappointed in an instant.
    It really doesn't have to be like that.
You - a better photographer ... guaranteed

I'm Ken Duncan. And I'd like to make you a better photographer - in fact I guarantee I will.

But why should you listen to me?

Because I've taken over 250,000 photographs in 43 years? No - that doesn't necessarily make me a great photographer.

Here's why you should let me help you - awards and compliments that other people have given me:
  • The Medal Of The Order of Australia (OAM) by the Australian Government.
  • The coveted Gold Tripod award - the photographic industry's highest honour.
  • Australia TV's A Current Affair described me as 'one of Australia's most iconic image makers'.
  • A leading American Gallery called me 'the Ansel Adams of colour photography'.
I've also:
  • Been asked by Mel Gibson to shoot on the set of his film 'The Passion of the Christ' - the book we published together was a New York Times bestseller.
  • Worked for many famous magazines such as National Geographic and Rolling Stone.
  • Had photographs published world-wide in over 50 books.
  • Worked with major corporations such as Bank of America, American Airlines, Qantas, and Fuji Film.
And I've taught thousands of people like you to take better photographs.

How to take pictures with the WOW factor.

To get those great shots - the ones that people stop and say wow to - you don't have to be a professional photographer.

Anyone can do it.

That's right - anyone. All you need under your belt are the fundamentals.

Just enough about the technical side, so you're free to be creative when it matters.

And in my eBook, Photography Explained I give you everything you need to know in 56 easy to read pages.

I'd like to order right now - I've read enough.

Michelle from New South Wales bought a copy. Here's what she said:
    "I have spent a fortune on books and magazines to try and learn more about photography.

    "This book was written in the easiest laymans terms I have seen.

    "I think this was the best read and will now keep it in my camera bag for fast reference.

    "Thank you, Ken."
And this is what Gary thought after he'd read Photography Explained:
    "Just wanted to say how much I have enjoyed your reference publication 'Photography Explained'.

    "Kaye & I are novices to the wonderful world of photography and as you would appreciate in todays technology and all that goes with it, things can become a little daunting.

    "However, onward and upward. Your publication has most certainly helped me to understand the terminology, principles & basic fundamentals in so many areas."
I'd like to order right now - I've read enough.

But what - exactly will I learn?

In Photography Explained you will discover:
  • How to choose your digital camera: what really matters. Page 4.
  • The key to image quality. Page 9.
  • The principles of focal length, angle, lens speed and focusing. Page 10.
  • The truth about lenses. Page 12.
  • How to set wide angle or tele effect. Page 12.
  • How to master the power of light. Page 14.
  • The secrets of shooting raw. Page 15.
  • How to make light work for you - instead of you chasing it. Page 16.
  • Aperture explained in plain English. Page 16.
  • The right and wrong way to use shutter. Page 17.
  • 'The Matrix Method' - easy way to freeze or blur your photos like a Hollywood director. Page 17.
  • 6 fundamentals of capturing the depth of field. Page 18.
  • How to choose ISO sensitivity (3 points to check, plus a simple 5 level comparison chart to help you get it right). Page 19.
  • Your camera's controls demystified - NO jargon! Page 21.
  • And few warnings about them. Page 20.
  • A simple way to determine the ideal exposure. Page 22.
  • Understand light meter patterns. Page 22.
  • 6 common scenes that DEMAND exposure compensation. Page 23.
  • How to 'harmonise' your camera with your object - so you almost can't fail. Page 24.
  • How to capture the magic of light. Page 24.
  • A photography mistake that could KILL you (I'm not joking). Page 25.
  • Why most photos lose the WOW factor when moving from computer to print ...
  • And how to make sure yours have it. Page 26.
  • A simple way to multiply your chances of success - before you leave home with your gear. Page 27.
  • How to 'paint with light' like an award winning pro. Page 28.
  • A photographer's cheat sheet: what to shoot in different light. Page 29.
  • Tips on how to capture the real beauty of sunrise and sunset (the real secret to winning awards and admiration). Page 30.
  • How to work with mist, rain, beaches - and pelicans. Page 31.
  • The timeless principles of perspective. Page 32.
  • People and animals - how your camera can record their real beauty. Page 33.
  • How to compose award-winning shots like National Geographic photographers (we both have been published there many times). Page 34.
  • More on composition. Classic 'can't fail scenes' ... point of interest, linear perspective, aerial perspective, foreground interest, scale, leading lines, tonal modelling, streak or blue lines, overlapping objects, colour dominance, selective focus, diminishing scale, colour contrast, the secret of balance and much more. Pages 34 - 38.
  • Camera file formats: what to use and when. Page 39.
  • How to use flash: 2 easy tricks to stack the odds in your favour. Page 40.
  • Our shutter rule of thumb for when you shoot hand-held. Page 43.
  • Your tripod can be your secret weapon or worst enemy. 8 simple tips on how to tame it. Page 44.
  • My quick image download method for when you're on the road. Page 47.
  • 'A time saver' - my digital photography workflow from A to Z. Page 46.
  • The ugly truth about backups. Page 47.
  • A pro way to manage your digital library. Never lose a photo again. Page 46.
  • Serious post-processing - how to get it right. Page 49.
  • Hard won advice on production. Page 50.
  • Printers and the only brand we recommend (after countless tests and bitter mistakes). Page 51.
  • How to identify a good photo lab to give you the results you deserve. Page 52.
  • Framing, albums and sharing - fun stuff! Page 53.
  • Our #1 tip on success in photography - no matter what level you are at. Page 54.
  • My 26 point checklist to transform you as photographer. Pages 54 - 55. (easily worth $20 alone)
All this and much, much more

I'd like to order right now - I've read enough.

How much for a lifetime's knowledge?

The knowledge in Photography Explained has taken me 43 years, over 250,000 photographs and $100,000+ to learn.

For you to come and learn at one of my workshops will cost at least $220.

But I want Photography Explained to be available to everyone. So if you buy your copy today, you can have it for only $19.97

Did I mention the guarantee?

I'm certain that Photography Explained will make you a better photographer.

So sure - in fact - that you have my cast-iron, 60-day, no questions asked, money back guarantee:

If you don't think Photography Explained is worth many times more than $19.97, simply drop me an email - and you get all your money back instantly. And you can keep the eBook too.

Do yourself - and your photographs - a favour. Order now - in 60 minutes you'll know you did the right thing.

Still not sure?

Look. You could spend a lifetime trying to learn this stuff - I have. And even then there's no guarantee that you'd actually know what you need to.

Or you could spend an hour reading Photography Explained and be sure that you have every single essential tool you need.

So how much time have you got? The 22,616,280 minutes that it's taken me - with no guarantee of your success - or 60 minutes to read Photography Explained?

Don't waste another second. Order now before something else gets in the way.


Ken Duncan

PS. I wish there was a book like this when I was starting out. If you don't mind taking the time I have,making the mistakes I did - and still not being sure you'll crack it - I guess there is no need to buy the book.

PPS Remember you're covered by my 60-day, no questions asked, money back guarantee. What can you lose?

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